“Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.“ Wikipedia – The Free Encyclopedia
Best implemented during the initial planning, website design and development stages, the SEO techniques can also be successfully applied to already established websites. Basic SEO is relatively straight forward and mostly involves coding adjustments and modification of the website. Although, for any reasonably competitive search query, this isn’t enough to elevate a website to the top of a Search Engine Results Page (SERP), it will certainly improve a website’s position in the search results.
While this is already a good thing, the ultimate purpose of the Search Engine Optimisation is to get to the very top of a Search Engine Results Page for your carefully chosen keywords or search queries.