Say hello to our latest client – North East Independent Property Inspections

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Say hello to our latest client – North East Independent Property Inspections

Established in 2014, North East Independent Property Inspections (NEIPI) specializes in all types of building inspections for the residential and commercial markets.

Did you know that Melbourne’s average house price have shot above $650,000 in July 2014? For most families this is the most important and expensive purchase of their lives yet research shows that a high percentage of buyers don’t get a building and pest inspection done.

You wouldn’t buy a second had car without looking under the hood, so why risk purchasing a new home without getting a building and pet inspection done?

For more information visit http://northeastipi.com.au/.


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Tramp

A tramp. © Igor Bissikalo

Oh, the wonderful life of freedom! No rules, no responsibilities, no care!

God, I love it! Day after day I wonder why people look at me with  pity or disgust. Why?

Really… I see all these masses of people and cars rushing one way in the morning and another way at night. Not many off them people look very happy to me. Stressed out, worried? Yes, there is plenty of that.

And here I am – on a side of the road. Laying about in a gutter, not a worry, mate. I have my smokes, my drink, and my freedom to do nothing. I am not worried about being late because I am not going anywhere. I am not worried about loosing my job and my house because I don’t have them.

This is my choice of life. I live like this because I want to. I love freedom. As simple as that. I just love having nothing. Absolutely nothing.

Except, of course, my trusted old bag.  Trusted old, scruffy bag full of money…


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Traffic Control

traffic

Traffic Control. © Igor Bissikalo.

Sam Shem’chlaki didn’t really like his job. Not really. More like not at all, even. If you think about it, you could pretty much say he hated it. Big time.

Being rooted on a side of the road, looking at all this traffic moving past… Happy people, not very much so, all going somewhere, smiling, frowning, talking, arguing… Moving. Bastards! Arghhh!

Sam was a traffic policeman, stuck to one place for the duration of his contract – placed on top of a tree trunk, rooted into one place day and night, summer or winter. A pair of binoculars and a whistle… A smart phone… Not an iPhone or anything but still.

Actually, it was quite OK at the beginning – first five years or so. After ten, he have had enough. Getting close to fifteen he started to feel he’s getting a bit mad. All this traffic… Day and night… Moving. Moving. Moving!

Good thing, Sam didn’t have a gun.


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Websites need traffic to survive

It is a fact – websites thrive with healthy traffic. Traffic stimulates activity, brings visitors and generates revenue. If you have something to say or sell, you will need to have visitors or customers and in some reasonable numbers. Your own promotional activities (including social media) aside, the vast majority of new users will find you via search engines (Google or not) so, unless you are in a market without competition, you have to make yourself visible and easy to find.

There two major ways to drive traffic via search engines:

  • Search Engine Optimisation (SEO) helps with driving organic or non-paid traffic to your website.  The SEO is all about increasing findability of the website by search engines. Any serious results will take some time and effort although basic optimisation is quite straight-forward. Although it is often mentioned as an opposition to paid marketing, the serious SEO isn’t free or even cheap;
  • Search Engine Marketing (SEM) takes care of paid traffic. The result is instant and highly customisable. When set up correctly, you may find that it is not that expensive. It is a great way to test your chosen keywords before any serious investment into the SEO.



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