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Search Engine Optimisation or SEO is a technique employed to drive organic or non-paid traffic to your website. Being on top of the first Search Engine Results Page (SERP) for your target keywords and getting majority of web traffic this way is the ultimate goal and desire of every website owner. Well, there could be other goals and desires but I will concentrate on those related to SEO.
Depending on your target keywords, this can be relatively easy or extremely hard to achieve. Easy or not, this will require quite a bit of time, 6 months or more, and some major effort. The search engine spider is a slow creature.
That’s why it is recommended first to test your chosen keywords using another technique known as Search Engine Marketing or SEM, which is all about driving paid traffic to your website via Google Adwords or similar service. The result is instant although not necessarily cheap, especially if you forget to set your daily budget or let Goggle helpfully set it for you.
Anyway, the major SEO benefit of the paid traffic is in the relatively fast fine tuning of your keywords or keyphrases before you begin full scale optimisation of your website for free traffic.