It is a fact – websites thrive with healthy traffic. Traffic stimulates activity, brings visitors and generates revenue. If you have something to say or sell, you will need to have visitors or customers and in some reasonable numbers. Your own promotional activities aside, the vast majority of new users will find you via search engines (Google or not) so, unless you are in a market without competition, you have to make yourself visible and easy to find.

There two major ways to drive traffic via search engines:

• Search Engine Optimisation (SEO) will help with driving organic or non-paid traffic to your website.  To see any serious results will take some time and effort although basic optimisation is quite straight-forward.
• Search Engine Marketing (SEM) will take care of paid traffic. The result is pretty instant and highly customisable. When set up correctly, you may find that it is not that expensive. Great way to test your chosen keywords before any serious investment into SEO.